Your performance analystis awake24/7
Nukam reads every campaign, ad set and ad across your Cold, REM and PP funnels around the clock — and hands you the answer, not another dashboard to dig through.
Your thresholds, not ours
Cold, REM and past purchasers each carry their own ROAS floor and frequency cap. Move one and watch what Nukam would flag.
Last 7 days · bars are spend, line is ROAS
- Spend
- ₹6.66L
- ROAS
- 2.08
- CTR
- 1.12%
- Freq.
- 3.63
ROAS is falling across the window
Last 3 days pooled to 1.75 against 2.36 for the 4 before — a 26% decline while spend rose 17%.
Check creative fatigue first — rising frequency with falling CTR points at it.
Cold frequency is over your cap
Pooled frequency is at least 3.63 against your 3.0 cap. Daily reach is summed, not deduplicated, so the true figure is higher.
Refresh the creative or widen the audience before spend climbs further.
Recommendations, not readouts
Every card ends in a specific action — scale this ad set, fold that test, pause the ad that spent ₹8,000 without a purchase — with the number and the threshold that triggered it.
It knows your catalogue
Ads classify themselves into your own category and product map, so you drill from Sunscreen to a single creative without renaming a thing in Ads Manager.
Graded against your numbers
Cold, REM and PP each carry their own ROAS, CTR and frequency thresholds — yours, editable, not a generic industry average.
How it works
From connection to insight in three steps.
- 1
Connect your Meta account
Securely link your ad account in minutes — no spreadsheets, no exports.
- 2
Nukam analyses your spend and creatives
We parse every campaign, ad set and ad across Cold, REM and PP funnels.
- 3
Get daily insights and AI recommendations
Wake up to a pre-computed morning brief with exactly what to do next.